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Revolutionary Lead Generator for Automotive Industry

Client: AutoAlert, Inc.
Industry: Automotive dealership

Business Challenge

Having its inefficient and complicated version of AutoAlert application, AutoAlert Company needed to release a new far-reaching sales generating tool, an advanced version of the AutoAlert v.1 solution that would take sales efforts to a different level, and provided benefits of:

  • increased sales opportunities and profits
  • managed user-car inventory
  • enhanced and improved client contact data and management
  • better customer retention
  • established long-term client relationships

Value Delivered

SoftServe’s team updated the previous version of AutoAlert solution by improving its capacity and performance. This updated version was created to build long-term client relationships, to produce sales alerts indicating clients who could trade-up to a new vehicle at or about the same payments, to lower client acquisition cost, to increase profits, to create more new car sales, and to deliver powerful information to sales from existing clients.

Robust scalability, one of the distinctive features of AutoAlert solution, is based on four-level nestling, which results in fast and effective implementation of the solution allowing one server to support up to 10 times more data. Enhanced CRM functionality helps foster long-term client relationship, and delivers key sale management reports, that are used in contacting and tracking client contact and follow-up.

The effect of the solution implementation results in established long-term client relationships, managed inventory, increased market share, maximized return on investment of promotions, and finally, increased profits. AutoAlert’s robust scalability, deployment flexibility, and enhanced CRM functionality simplifies dealerships’ management and provides a time-to-value result. More proactive, relationship-driven sales efforts and greater sales volumes at significantly reduced acquisition costs are few of the many advantages a dealership can gain by utilizing all the possibilities the solution provides.

Technology

  • MS C#.NET and MS Visual Basic.NET were used in the development of software business logic
  • User interface was implemented using ASP.NET 1.1 technology together with Java Script and XSLT
  • MS SQL 2000 Server was employed as Relational Database Management System
  • Extensa engine, an innovative tool, was implemented to utilize information from many different additional data sources.
 
 
Customer Speaks

"...We have been very pleased with SoftServe’s expertise and quality of service, not to mention the results they consistently provide..."

Boyd H. Warner,
President, CEO
AutoAlert, Inc.
 
 
 
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