SoftServe's Excellent Delivery at Microsoft A.I.R. Showdown

Consolidating its position as a bold innovator with robust technical proficiency, SoftServe showcased two application samples based on Silverlight, a next-generation Microsoft technology for Internet multi-media, at Microsoft A.I.R. Final Showdown. Virtual Earth Multiple Driving Directions presented within the contest framework, won in two out of four nominations: Best Feedback and People's Choice.

Microsoft Silverlight, a cutting-edge technology positioned by Microsoft as the best cross-platform alternative to Adobe Flash, delivers media experiences and rich interactive applications for the Web that incorporate video, animation, interactivity and stunning user interfaces. As an endeavor to encourage and support the use of the promising next-generation technology, Microsoft gathered its selected partners for a special adaptation program held in Redmond, WA, on September 16-26, 2007.

A.I.R. (Artists In Residence) program assignment envisaged development of an application sample based on Microsoft Silverlight technology in real-time. SoftServe team consisting of two experts operating on-site and nine software engineers simultaneously working on the project in Ukraine, presented Real-time Weather Services application prototype in excess of the one required.

Both application samples received outstanding reception and tremendously positive response from a panel of over 20 jurors incorporating Microsoft Silverlight developers, program managers and product managers.

In development of both prototypes, SoftServe experts applied Microsoft Visual Studio 2008, Microsoft Expression Studio, in particular Expression Blend tool. The sample of Multiple Driving Directions will shortly be posted at http://www.msdn.com/, an official website of Microsoft Developer Network, together with other successful Microsoft-based applications of Corp.'s partners.

"Our outstanding performance at Microsoft A.I.R.Showdown recognizes SoftServe as a leading Microsoft Partner dedicated to co-innovating on groundbreaking solutions that hold the potential to significantly affect enterprises in the near future. In addition, it provided practical evidence to the remarkable capability of the new Microsoft product, and to efficiency of such adaptation programs for introduction and exploration of innovative technologies and products", said Serhiy Kharytonov, SoftServe's VP Technologies, about company's excellent delivery at the A.I.R. Final Showdown.

Along with SoftServe, several top designer agencies renowned for close and long-term collaboration with Microsoft have been invited to participate in the program, among which RadarWorks, Microsoft's dedicated partner on advertising production side, and also Worktank, recognized for its expertise in digital media.